Career Life at Deacons
- Kristy Lai
- 2024年1月19日
- 讀畢需時 2 分鐘
Throughout my experience at Deacons, a renowned law firm in the industry, I have cultivated my skills and developed a strong foundation in various aspects of marketing and communications.

One of my key strengths lies in developing compelling content for both internal and external communication platforms, i.e. LinkedIn, WeChat and websites. Besides, I have a knack for crafting engaging articles, thought leadership pieces, and persuasive pitchbooks that facilitate B2B sales. I am committed to delivering impactful and results-oriented content with SEO strategies that resonates with the target audience, effectively conveying key messages and driving desired outcomes. I understand the importance of maintaining consistent communication in alignment with the firm's Tone of Voice (TOV) and style. By adhering to established brand guidelines, I ensure that all communications are cohesive and reinforce the organization's brand identity, cultivating trust and recognition among stakeholders.

In addition to content development, I have gained extensive experience in organizing a variety of events and providing on-site support. I thrive in fast-paced environments and excel at managing multiple responsibilities while maintaining meticulous attention to detail. From large-scale conferences, firm visits to intimate client gatherings, I bring a strategic and detail-oriented approach to event planning, ensuring seamless execution and creating memorable experiences for attendees. My ability to anticipate challenges and proactively address them has resulted in successful and well-received events.
A critical aspect of my role is to ensure the integration and optimization of all marketing communications activities across various channels. By aligning briefings, campaigns, thought leadership initiatives, events, sponsorships, and web content, I support the overall brand positioning as well as the objectives of specific practice groups. Additionally, I closely monitor key competitors and produce updates on their activities, allowing the organization to stay informed and make informed strategic decisions to maintain a competitive edge in the market.
Collaborating with external agencies and vendors is essential for executing successful marketing campaigns. Throughout my career, I have excelled in managing these relationships professionally and efficiently, effectively leveraging their expertise to deliver exceptional results within budget and timeline constraints.

Beyond my professional responsibilities, I am a committee of Deacons Cares, where I actively contribute to organizing ESG activities. I am deeply passionate about corporate social responsibility and believe in the positive impact it has on both the organization and the wider community. Through my involvement in ESG initiatives, I have gained valuable insights into the importance of sustainable practices and their alignment with the organization's values.
Thank you for visiting my website and taking the time to learn more about me. I am eagerly seeking opportunities to bring my expertise, passion, and dedication to a dynamic organization that values creativity, strategic thinking, and impactful marketing communications. Let's connect and explore how we can achieve great things together.
Highlighted Duties:
Collaborate with the Marketing Head to drive tailored marketing activities and support the overall brand positioning
Analyzing marketing campaigns and conduct market research for effectiveness
Developing content and managing communication collaterals
Managing the relationship with external agencies and vendors
Organising events and provide on-site supports
留言