Career Life at Chow Tai Fook

Chow Tai Fook (CTF) is globally renowned as the pinnacle of the jewelry industry, making the opportunity to be selected as one of its Graduate Trainees truly exceptional.

CTF offers an unparalleled career development program with numerous benefits. Engaging in team-building activities and comprehensive training, I wholeheartedly embraced active participation, fostering a strong sense of teamwork. I am immensely grateful for the inspiring and fast-paced environment, surrounded by ambitious management, supportive colleagues, and helpful peers.

Within the branding department, my responsibilities focused on maintaining CTF's brand identity, ensuring it remains captivating and relevant to customers. I strategized ways to enhance the public perception of CTF based on its core values of heritage, innovation, sustainability, and social responsibility.

Through these experiences, I have evolved into an articulate, confident individual who thrives on challenges and excels under pressure. Over the past year, I have proudly published more than 50 articles in leading newspapers and company websites.

Additionally, collaborating closely with PR and Marketing, Executive Office, Mainland Office, and external partners has honed my skills and expanded my abilities. Now, I stand ready to embrace my next exciting challenge.

Highlighted Duties:

• Creating compelling brand content to shape public perception

• Crafting engaging press releases for the group website

• Developing and executing marketing campaigns across print, broadcast, and online platforms to enhance brand credibility

• Establishing brand guidelines for internal monitoring

• Overseeing advertising, product design, and other marketing endeavors to maintain branding consistency

• Conducting market research to stay abreast of customer trends and anticipate future developments

• Organizing impactful ESG events